Nicholas KellyDirector of Visual Analytics
Nick has built a career on gaining business insight from data. He is a hands-on leader and dashboard consultant in analytics with over 16 years of international experience spanning management consulting, analytics, data visualization and user experience.
Nick is an experienced management consultant, having implemented analytics projects and strategies spanning small to medium business all the way up to the Global Fortune 100. His experience covers multiple industries including finance, human capital, supply chain and healthcare. Nick is currently the Director of Visual Analytics at Logic20/20, a US-based consulting firm.
There is a gap between business stakeholders and data scientists/BI developers. The results are often produce dashboards that fail to create business value or, worse yet, people don’t even use. Elements such as user interviews, persona design, stakeholder buy in, wireframing, iteration, adoption and feedback are underutilized and greatly increase the risk of user disengagement and stakeholder frustration. Analytics managers and dashboard creators can miss the opportunity to leverage user motivations to drive success.
Dashboards are often designed by the dashboard developer/data scientist and can miss the “so what?”.However, non-technical stakeholders, like executives and managers, often find it difficult to come to the table and effectively communicate with the developers.
This workshop takes a practical approach to addressing these problems giving participants the knowledge and processes to ensure dashboards bring value to the business while having a common language to communicate with all stakeholders. The session takes participants through a live process from business objectives right through to the creation of sketched wireframes.
You will learn:
- The primary causes of failed analytics efforts;
- Reasons affecting poor dashboard design and adoption;
- The elements of good dashboard design
- What an actionable dashboard looks like
- An enterprise-tested process for getting user input
- Techniques for engaging with stakeholders and winning them over
- Real world applications and examples
- A process for taking high level business objectives and marrying those to available data
- Adoption strategy and change management
- Managing up and managing down
- Application of the design process with hands-on activities to create wireframes