Marianne SweenyPrincipal Consultant at Daedalus Information Systems
Marianne Sweeny is a Search Information architect (an IA that has strong SEO, UX and content strategy chops). She has applied this unique skill set at digital marketing agencies for the last 10 years. Most recently for a cross discipline internal agency for BrightEdge, a content marketing SAAS company, where she works with Fortune 500 companies and smaller clients as well.
Marianne is passionate about dissolving the silos between information architecture, content strategy and Web development to create a more unified approach to solving user needs for an optimal user experience.
Information Architecture of Artificial Intelligence
You cannot open a publication, scan your social channels or go to a conference without encountering someone talking about artificial intelligence. AI as our salvation. AI as our oppressive overlord.
User experience now includes “machine experience” as algorithms interact with design. However, machine users do not act, engage or think like human ones. As artificial intelligence and machine learning increase in power and prevalence, how can we ensure that serves human needs, and not the other way around?
UX for machine intelligence is an experience that is calculated, not observed. It is predicted based on past behavior rather than informed by human understanding. It is determined by machine intelligence rather than guided by empathetic, collaborative design thinking.
In this workshop, we will explore the intersections between AI, information architecture, design, user experience and content strategy. With this foundation, we will reveal prescriptive guidance on how to design so that the system learns to deliver what you intend.
What is Intelligence?
What are machine learning and artificial intelligence?
How does it work?
What are the influences?
What are the limitations?
How do I design for machines and humans?
You will emerge from this session with a confident understanding of how artificial intelligence works and how you can influence its outcome for an optimal human user experience.