This is an archived version of the 2020 edition of UXLx. The current event website is at

Joe Macleod’s career has spanned the leading web, telecoms and App companies, where he led teams and built a variety of successful products. Most recently as Head of Design at the award-winning digital product studio Ustwo - famed for the game Monument Valley. Here he built the design team into a globally recognised success, working with the world’s favourite brands on some of the best products.

He has been an active and vocal campaigner for creative education in the UK. A steering committee member for the Design and Technology curriculum, National Occupational Standards and the Creative and Cultural Skills organisation.

As the founder of the Include Design campaign, he bought together hundreds of the Worlds design leaders to challenge reduction and devaluing of creative subjects in UK core education. Resulting in the u-turn of the 2014 Conservative government on the issue.

In the last few years, he has turned his attention to the problems in consumerism. Spending 4 years researching bias in the consumer lifecycle through the research project Closure Experiences. This resulted in the Ends book and inspired him to founder the company And End - the Worlds first customer ending business. Here he helps companies grapple with off-boarding in consumer experiences and countering the many issues with consumerism.

He now speaks at conferences, businesses and universities around the world about the important yet overlooked issue of endings in the consumer experience.

Thursday May 21
Friday May 22