This is an archived version of the 2020 edition of UXLx. The current event website is at

Adam Polansky works in Dallas, Texas at Bottle Rocket Studios. The office walls are 80% whiteboard and on those walls the concepts for major hotel chains, international airlines, fast-food giants and large healthcare providers were born. As a Lead Experience Design Strategist, Adam connects business objectives with the things real humans want and need to do and defining great outcomes to satisfy both.

Adam is a long-time member of the worldwide UX community, and his background in design and business for both internal and public facing efforts gives him a broad perspective when it comes to solving problems and creating understanding. He is often interviewed and quoted in books as well as being a contributing author to Usability Success Stories: How Organizations Improve by Making Easier-to-Use Software and Websites, 2006.

For more info, you can follow Adam on on Twitter @adamtheia

Photo by Jennifer Huang

Thursday May 21
Friday May 22