This is an archived version of the 2020 edition of UXLx. The current event website is at

John Whalen is Partner, Psychological Insights & Innovation at Brilliant and author of Designing for How People Think: Using Brain Science to Build Better Products (O'Reilly). While his PhD in Cognitive Psychology helps him to dive deep into the minds of customers, it is John's unique blend of psychology, design thinking, and lean methodologies that delivers success to mission-critical innovation projects.

For over 15 years, John has led product and service ideation, prototyping, and user testing, and continuous monitoring to determine how to use limited CX resources and build internal UX teams.

John is a former President of UX Professional Association (UXPA) DC. He also speaks at conferences internationally including UXPA, Modev UX, and O'Reilly AI Conference.

Thursday May 21