John WhalenFounder of Brilliant Experience
John Whalen is Partner, Psychological Insights & Innovation at Brilliant and author of Designing for How People Think: Using Brain Science to Build Better Products (O'Reilly). While his PhD in Cognitive Psychology helps him to dive deep into the minds of customers, it is John's unique blend of psychology, design thinking, and lean methodologies that delivers success to mission-critical innovation projects.
For over 15 years, John has led product and service ideation, prototyping, and user testing, and continuous monitoring to determine how to use limited CX resources and build internal UX teams.
John is a former President of UX Professional Association (UXPA) DC. He also speaks at conferences internationally including UXPA, Modev UX, and O'Reilly AI Conference.
Design for How People ThinkUsing Brain Science to Build Better Products
Companies spend enormous amounts of time and money designing the experience for products and services. But in truth, “the” user experience isn’t a singular experience at all. And it doesn’t happen on any screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain regions, each with their own information processing styles and needs.
By the end of this workshop you will be able to:
1.Describe six types of thought processes, their unique characteristics and their unique contributions to user experiences.
2. Conduct research with your target customers and be able to identify aspects of their actions, words and behaviors relevant to each of the six minds.
3. Create evidence - based and psychologically-driven products and services.
4. Integrate those practices into your design lifecycle.
Join us for a highly interactive workshop in which you will use actual user data to learn firsthand how to structure your customer research appropriately, categorize your data into the six minds, and use those insights to directly influence the design of your products and services.